WhatsApp Business API is becoming an essential tool for eCommerce platforms like Shopify. Integrating WhatsApp with your Shopify store can help you automate abandoned cart recovery, order confirmation messages, and even customer service through WhatsApp. Leveraging WhatsApp API integration can drastically boost customer engagement and conversion rates due to the platform’s high open and response rates.
In this blog, we’ll explore the top third-party apps for WhatsApp API integration with your Shopify store, comparing their features, WhatsApp API pricing, and whether any WhatsApp API free options are available.
Why You Need WhatsApp Business API for Shopify
Integrating WhatsApp Business API into your Shopify store offers numerous benefits:
Higher Engagement: WhatsApp boasts open rates as high as 98%, significantly higher than email or SMS.
Instant Customer Interaction: WhatsApp enables businesses to send personalized, real-time notifications like order confirmations and abandoned cart messages.
Cost-Effective Communication: With WhatsApp API for eCommerce, you can automate messages, saving time and reducing costs associated with traditional communication channels like SMS or email marketing.
Now, let’s dive into the best third-party apps for integrating WhatsApp API with your Shopify store and how they stack up in terms of WhatsApp API pricing and features.
WATI (WhatsApp Team Inbox)
WATI is a dedicated WhatsApp Business API solution offering seamless integration with Shopify. It’s designed to help businesses manage customer communication on a large scale.
Key Features:
- Abandoned cart recovery automation
- Order confirmation and delivery notifications
- Multi-agent customer service using WhatsApp
- Broadcast marketing campaigns via WhatsApp
- API access for advanced custom integrations
Why Choose WATI: WATI is perfect for businesses that need to manage large volumes of customer queries while automating critical communication like abandoned cart reminders.
Pricing: Starts at $49/month for 5,000 conversations per month, with scalable options for larger volumes.
Gokwik
Gokwik is focused on reducing cart abandonment and increasing conversion rates, especially for eCommerce businesses using Shopify.
Key Features:
- Abandoned cart recovery through WhatsApp
- Order confirmation and payment reminders via WhatsApp
- Smart campaigns designed for cart recovery
- Integration with multiple payment gateways
- Analytics and reporting tools for performance tracking
Why Choose Gokwik: Gokwik’s integration with WhatsApp can help Shopify stores boost conversion rates by simplifying the checkout process and sending personalized cart reminders via WhatsApp.
Pricing: Pricing is custom based on your message volume and business needs.
SuperLemon
SuperLemon is a popular choice for small to medium Shopify businesses looking for an affordable WhatsApp API integration. It allows you to automate customer communication, with a focus on abandoned cart recovery.
Key Features:
- Automated abandoned cart recovery
- Order confirmation and shipment updates
- Real-time customer support via WhatsApp
- Bulk messaging for marketing campaigns
- Integration with Shopify checkout for streamlined communication
Why Choose SuperLemon: SuperLemon is budget-friendly and easy to set up, making it ideal for small Shopify stores that want to automate WhatsApp messaging without the need for complex configurations.
Pricing: Offers a free plan, with premium plans starting at $10/month. This makes SuperLemon one of the more affordable options for WhatsApp API integration.
Zoko
Zoko is built for larger Shopify stores that need scalable WhatsApp API integration with advanced automation features.
Key Features:
- Automated cart recovery and payment links via WhatsApp
- Order confirmations, delivery updates, and payment follow-ups
- Bulk messaging for marketing
- Multi-agent support for customer service
- Advanced analytics for tracking performance
Why Choose Zoko: Zoko offers comprehensive features for businesses needing scalable WhatsApp Business API solutions. Its API WhatsApp business features are particularly useful for large-scale marketing and communication efforts.
Pricing: Starts at $35/month, with custom pricing for higher message volumes.
Interakt
Interakt offers a straightforward WhatsApp API integration for Shopify, enabling businesses to automate transactional messages and customer engagement at an affordable rate.
Key Features:
- Automated abandoned cart recovery
- Order confirmations and shipping updates
- CRM functionalities to manage customer conversations
- Integration with multiple communication channels (email, WhatsApp, SMS)
Why Choose Interakt: Interakt is one of the most affordable solutions, offering simple yet powerful tools for automating WhatsApp messaging for Shopify merchants, particularly for transactional communication.
Pricing: Starts at $9/month, with tiered pricing for higher messaging volumes.
DelightChat
DelightChat combines multichannel customer support with advanced WhatsApp API automation, focusing on cart recovery and customer service.
Key Features:
- Abandoned cart recovery automation
- Order confirmation and shipping updates
- Real-time customer support via WhatsApp
- Pre-built templates for easy message customization
- Multi-agent support
Why Choose DelightChat: DelightChat is an all-in-one tool for businesses looking to manage customer interactions across multiple platforms, including WhatsApp for eCommerce.
Pricing: Starts at $29/month, with a free trial available.
WhatsApp API Pricing Comparison
| App | Free Plan | Starting Price | Growth Plan Pricing | Key Features for Growth Plan |
|---|---|---|---|---|
| WATI | No | $49/month | Custom | 5,000 conversations/month, multi-agent support, automation, broadcast marketing |
| Gokwik | No | Custom Pricing | Custom | Abandoned cart recovery, payment gateway integration, smart campaigns, advanced analytics |
| SuperLemon | Yes | $10/month | $29/month | Automated messages, bulk messaging, chat widget, multi-agent support |
| Zoko | No | $35/month | Custom | Automated abandoned cart messages, payment links, bulk messaging, advanced reporting |
| Interakt | No | $9/month | Custom | Abandoned cart recovery, order confirmations, CRM, multi-channel integration |
| DelightChat | No | $29/month | $49/month | Automated messages, real-time support, multi-channel integration, pre-built templates |
What to Consider When Choosing a WhatsApp API for Shopify
When selecting the best WhatsApp API for eCommerce, consider the following factors:
- Volume of Messages: If your store processes high transaction volumes, apps like Zoko or WATI may be better suited for scalability.
- Budget: If you’re a small business looking for a WhatsApp API free option, SuperLemon offers a free plan, while Interakt starts at just $9/month, making it one of the most affordable options.
- Features: If your focus is on providing excellent customer service, DelightChat or WATI offers multi-agent support. For stores focused on optimizing the checkout process, Gokwik provides smart checkout and cart recovery via WhatsApp.
Choosing the Right WhatsApp API for Your Shopify Store
Incorporating WhatsApp API for eCommerce is crucial for Shopify merchants who want to reduce cart abandonment and improve customer satisfaction with automated order confirmations. Whether you need a simple and affordable option like SuperLemon, or a more advanced solution like Zoko for high message volumes, there’s an app for every Shopify business size and need.
Make sure to choose the app that aligns with your communication goals, budget, and desired features. Remember, leveraging WhatsApp Business API can not only boost sales but also significantly improve customer relationships and engagement.
Ready to Boost Your Shopify Store with WhatsApp Business API?
Start automating your customer communication today! Whether you’re looking to recover abandoned carts, send order confirmations, or offer real-time customer support, integrating WhatsApp with your Shopify store can increase engagement and drive sales. Choose the right app for your business and start improving your customer experience today.
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What is the best WhatsApp API for Shopify integration?
The best WhatsApp API integration for Shopify depends on your business needs. For small to medium businesses, SuperLemon and Interakt are excellent options. For larger businesses, Zoko and WATI provide scalable solutions.
How much does WhatsApp API integration cost for Shopify?
Pricing varies based on the app. Plans range from $9/month with Interakt to $49/month with WATI. Some apps offer free plans, such as SuperLemon.
Can I automate abandoned cart messages on WhatsApp?
Yes, apps like SuperLemon, Gokwik, and WATI offer automated abandoned cart recovery messages through WhatsApp.
Which app provides the best customer service features via WhatsApp?
DelightChat and WATI excel in providing multi-agent customer service support via WhatsApp, allowing seamless real-time communication with customers.
Is there a free option for WhatsApp API integration with Shopify?
SuperLemon offers a basic free plan, but most other apps require paid plans to unlock essential features like abandoned cart recovery and bulk messaging.
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