How I’m Launching RareOne From Brand Setup to Marketing?

Starting a brand is exciting but it’s also full of challenges.

I’m Sahil Kaul, and I’ve helped many businesses grow through marketing and strategy. Now I’m launching my own product-based brand: RareOne.

RareOne is not just a store. It’s a full experience. We’re making premium tech accessories that people actually want to use and show off.

And I’ve decided to document every step of this journey from scratch to sales.

What is RareOne?

RareOne is a digital lifestyle brand focused on bold, stylish, and useful tech accessories. Our products include earbuds, chargers, phone cases, and more all designed for Gen-Z and modern creators.

Why This Blog Series?

Most people show you the end result.
I want to show you the real process.

This blog series will walk you through each step not just the “what,” but the “how.”

If you’re a founder, marketer, or product creator, this is for you.

Here’s What You’ll Learn in This Blog Series:

I’ll break this journey down into these major steps:

Brand Setup
- Choosing the name
- Finalizing the tagline
- Designing the logo and brand colors
- Setting up packaging and brand voice
eCommerce Store Setup
- Choosing Shopify
- Creating high-converting landing pages
- Payment gateway and WhatsApp checkout
- Basic SEO, Pixel, GA4, Clarity setup
Product Planning & Inventory
- Finding vendors and suppliers
- Product selection for launch
- Setting up order flows and fulfillment
Marketing Strategy
- Pre-launch hype building
- Influencer and UGC plan
- Paid ads structure (Meta & Google)
- WhatsApp & email automation
Launch Week
- Going live
- First-day sales breakdown
- What worked, what didn’t
Post-Launch Optimization
- Retargeting strategies
- Feedback loops
- Scaling what works