LinkedIn is a goldmine for professionals and businesses to grow their network and find potential clients. However, if you’ve tried running LinkedIn Ads, you might have realized how expensive they can be. Many businesses, especially startups or small businesses, look for more affordable yet effective alternatives.
A great solution is combining LinkedIn Sales Navigator with the LinkedIn Helper Tool. This duo offers a cost-effective way to connect with your target audience, automate outreach, and achieve great results without spending too much. Let’s explore why this combination works, how much it costs, and how to use them to grow your business.
Why Use Sales Navigator and LinkedIn Helper Together?
Here are some key reasons why you should consider this combination:
- Cost-Effective: Compared to LinkedIn Ads, which charge per click (often $5–$20 per click), Sales Navigator and LinkedIn Helper work on fixed monthly subscriptions. You can reach more people at a much lower cost.
- Advanced Targeting: Sales Navigator allows you to filter your audience by job title, industry, location, and more, ensuring you only reach the people most relevant to your business.
- Automation: LinkedIn Helper automates repetitive tasks like sending connection requests, follow-ups, and personalized messages. This saves time and effort, letting you focus on meaningful conversations.
- More Personal Connections: Unlike ads, which feel impersonal, using direct messages and profile visits creates stronger relationships with potential clients or partners.
Cost Comparison
Here’s a quick look at the pricing for both tools:
LinkedIn Sales Navigator
The subscription starts at $99.99/month. It offers a free trial, so you can test it before committing. You can explore the pricing here: Sales Navigator Pricing.
LinkedIn Helper
This tool costs around $15/month, making it highly affordable for its value. Learn more: LinkedIn Helper Pricing.
Cost Comparison with LinkedIn Ads
LinkedIn Ads cost $5–$20 per click depending on the audience and campaign type. This can quickly add up to hundreds or thousands of dollars. With Sales Navigator and LinkedIn Helper, your monthly expense remains fixed, and you can contact as many people as you want within LinkedIn’s usage limits.
How to Set Up Sales Navigator and LinkedIn Helper
Get LinkedIn Sales Navigator
- Go to LinkedIn and purchase the Sales Navigator plan that fits your needs.
- Use its advanced filters to create a list of prospects. You can filter by job title, industry, location, company size, and more.
Install LinkedIn Helper
- Visit the LinkedIn Helper website and download the tool.
- Follow the installation instructions to connect it to your LinkedIn account.
Combine Both Tools
- Once installed, LinkedIn Helper integrates with your Sales Navigator interface.
- You can either import your leads from Sales Navigator or start campaigns directly through LinkedIn Helper.
Creating an Outreach Campaign
Here’s how to create a campaign using Sales Navigator and LinkedIn Helper:
1. Define Your Audience
Use Sales Navigator to build a target list of people you want to reach. For example, filter by job title (“Marketing Managers”), industry (“Technology”), and location (“New York”).
2. Set Up LinkedIn Helper Campaign
- Open LinkedIn Helper and select “Create Campaign.”
- Add the leads you exported from Sales Navigator or connect it directly to Sales Navigator.
3. Customize Messages
Personalize your messages to sound authentic. For instance:
Connection Request Message:
“Hi [Name], I noticed we share an interest in [industry/topic]. I’d love to connect and exchange ideas!”
Follow-Up Message:
“Hi [Name], thanks for connecting! I’d like to share how we help [specific audience] achieve [goal]. Let me know if you’d like to chat further.”
4. Automate the Process
LinkedIn Helper will send connection requests, follow-ups, and even track profile visits on your behalf.
5. Engage with Replies
When someone responds, reply promptly to continue the conversation and build a relationship.
Benefits of This Approach
- Better ROI: You can reach hundreds or thousands of potential clients without spending as much as you would on ads.
- Saves Time: Automation handles repetitive tasks, so you can focus on meaningful conversations.
- Builds Personal Connections: Personalized messages create stronger bonds compared to generic ads.
Ready to Save Money and Boost Your Outreach?
Start leveraging LinkedIn Sales Navigator and LinkedIn Helper today to connect with your ideal audience and grow your network efficiently. Say goodbye to costly ads and hello to smarter marketing!
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Can LinkedIn Helper replace LinkedIn Ads completely?
While LinkedIn Helper provides great targeting and outreach, LinkedIn Ads still work well for large-scale brand awareness campaigns. Use the right tool for your goals.
How many leads can I contact with this setup?
LinkedIn has daily connection limits, but LinkedIn Helper optimizes the process to stay within these limits while maximizing your reach.
What industries benefit most from this approach?
This works best for B2B businesses, consultants, recruiters, and anyone targeting professionals in specific industries or roles.
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